Thursday, 25 February 2010

Bournemouth Feedback

I was unable to attend the Bournemouth trip as I was occupied in London. However he did give me information and intel regarding their feedback.

(This is sourced from the blog of my group parner, Alex - http://ineractionalexander.blogspot.com/)

Today we travelled down to Bournemouth to discuss our promotional videos/documentaries with some post graduate editing students. James and Hayden didn't attend the trip so I was able to talk to my advisor alone and was able to get a very detailed account of what needed to be changed in our video.

Alex's views are sound to me. I understand how he feels - it can be really tough when you need to get something nailed in a group with people that have conflicting ideas. In our previous projects this has been a major issue - we found ourselves all talking over each-other and really stressed out, often leading to arguments.

The main points he made about our video are that the voice-over was too quiet meaning that the effect it made had less impact. This affected the overall atmosphere of the video and needs to be fixed so that the narration can have the impact we wanted it to.

I agree - we can change this easily, I noticed this early on but we didn't have time to edit it. It's great Bournemouth gave s the time to complete it to a nice level. It was often disorientating trying to decipher the speech from the vocals during the voiceover. 


He also stated that the sound levels in our video differ. The voiceover was relatively quiet, especially in relation to the music we used for the 'How to Apply' section of our video, which was much louder and possibly distressing to our audience.

This is true too - it seemed very "studenty" without the Bournemouth polish.

The last twenty seconds of the video is all about applying, and subsequently doesn't have any footage of live bands. Since this is the end of the video the audience might realise there is no more 'exciting' footage and get bored of the video, turning it off and forgetting about it.


The first fifteen seconds has the same problem. It may put people off at is gives across the appearance of a promotional video for a job as a lighting/tech expert etc. We have to rearrange the footage so the intro keeps the attention of the potential market.


Some of the soundcheck footage looks live, so we may have to rearrange the clips if more people think this.


We placed text over a background of text. This is a big problem as the audience gets confused about which layer to look at and it draws attention away from the important text on the screen. We will need to move the text or get rid of it completely.


He also mentioned that we should make sure that the email address we used in the video should be a fake email so as to not allow people to misuse it.

I agree with all of this feedback, even though it was a shock to come back to and I have yet to see the new product, the points raised are all fair and professional - we were rushing a lot towards the completion of our rough cut which took away a lot of time that we could have invested in aesthetic and audio/visual properties such as the sound cutting and synching, especially the instyructions section's music.

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