LO5: relating your work to historical and contemporary practice (10 marks): discuss similarities and differences between what you find and your work. This will involve looking for similar kinds of project- such as short documentaries about arts providers and education, promo videos for local events.
According to Simon Bates (our client), the technique we've borrowed from the Navy advert (above posts) is often reffered to as "audio compression" often used in jazz/funk music where the speed of the drumming and overall tempo increaes as well as it's volume, creating a dramatic effect of energy and power - this was what enticed him to go ahead and give us the green light (he's a big fan of jazz, samba and funk music... Luckily). I also think the energy of that advert interested him to. The voice used in it is very powerful and could easily bring across youth energy and attitude - a cool way of enticing our target demographic of male and female, teenage, music lovers. Other projects I looked at for inspiration where often music documentary trailers/teasers:
Bloody Beetroots - CORNELIUS
&
PART OF THE WEEKEND NEVER DIES
Both of these clips had the exact feel we all wanted to evoke in our audience - a sense of nostalgia and relationship, making the audience remember how it feels to be in such a high octane environment, presumably like The Junction Fiver event.
According to Simon Bates (our client), the technique we've borrowed from the Navy advert (above posts) is often reffered to as "audio compression" often used in jazz/funk music where the speed of the drumming and overall tempo increaes as well as it's volume, creating a dramatic effect of energy and power - this was what enticed him to go ahead and give us the green light (he's a big fan of jazz, samba and funk music... Luckily). I also think the energy of that advert interested him to. The voice used in it is very powerful and could easily bring across youth energy and attitude - a cool way of enticing our target demographic of male and female, teenage, music lovers. Other projects I looked at for inspiration where often music documentary trailers/teasers:
Bloody Beetroots - CORNELIUS
&
PART OF THE WEEKEND NEVER DIES
Both of these clips had the exact feel we all wanted to evoke in our audience - a sense of nostalgia and relationship, making the audience remember how it feels to be in such a high octane environment, presumably like The Junction Fiver event.
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