Interaction

A company called Young Ambassadors promote their work in a similar wat to how we did the Junction.
They use participants in Olympic and Paralympic Games to inspire millions of young people to choose sport for studies or hobbies.
Young Ambassadors are selected due to their sporting talent and more importantly  their outstanding commitment and ability as young leaders or volunteers.
The role of a Young Ambassador involves increasing participation in school sport and PE, promoting active and healthy lifestyles and spreading the word of the Olympic values of Respect, Friendship, Personal excellence, Courage, Determination, Inspiration and Equality.

they target young people age 11-19 just like the Junction Fiver event.

The programme encourages young people to take on leadership roles while promoting the importance of healthy and active lifestyles and encouraging participation in school sport and PE. It focuses on the importance of the Olympic and Paralympic values, which are imperative in everyday life.
This is similar in the sense that Th Junction promote new, talented and local bands to perform and gain recognition, keeping youth playing instruments and exploring their musical talents.

Strawberry fair promotes youth talents too, getting young film makers to show their productions to a large crownd on a cinema screen. Strawberry Shorts film festival has a focus on local Cambridgeshire talent.

These two organisations are the other possibilities we could have made a promo for, it was by chance we did it for the Junction as a few years ago, Simon Bates, the educational department manager there bumped into me and some friends at a conference, expressing how keen he was to work with local media students to advertise the Fiver. He'd seen our work and was very impressed - he really thought what we were doing was great and he wanted to create a symbiotic relationship between the CMDiploma and The Junction, where we promote them while they do the same for us - it was a great opportunity considering most of our class consists of music fanatics...